An identity that reflects the absolute craziness of the brand while remaining elegant.
Client: Been by d'Heygere
Just as its name suggests, Been by d'Heygere is a Belgian fashion label specialised in leg-wear. The collection includes leggings and cycling shorts with a considerable sense for detail and eye-catching prints.
We were asked to create a coherent graphic identity that reflects the absolute craziness of the brand while still remaining elegant for the ultime fashionable leg wear.
In 2012, 'Been by D'Heygere' changed it's visual identity.
Been's identity combined the traditional with the contemporary. The timeless and the original were provided with a twist, which was reflected in Been's name, photography and its typographic elements.
Due to the restricted budget we produced an economical packaging where various stamps underpinned Been's craftsmanship side.