Bellerose is a Belgian clothing brand created in 1989. Present in fifteen countries, Bellerose makes clothes for men, women and kids which are inspired by original vintage garments and genuine workwear.
The company asked us to work on their brand strategy, the aim of this project was to help Bellerose re-define and articulate their identity in order for the brand to better express its personality and purpose towards its audience.
As Bellerose is growing internationally, it is important for the brand to better express its personality, values and purpose. This will help their international audience to easily appreciate and connect with Bellerose.
The aim of this process was not to change their visual identity (designed by Base Brussels) but to help Bellerose make better use of their branding tools, and improve the coherence in their communication.
The final goal of this process is to help Bellerose organise their communication tools and build coherence within their identity. Therefore we structured, supervised and advised them on their various communication materials.