Rallying people together around a common passion.
Client: Duvel Moortgat
Sector: Food & Beverage
Duvel is one of Belgium's most famous special beer. In 1923 the production of Duvel began with just a few crates. Today, Duvel is enjoyed literally all around the world by countless beer lovers.
Duvel asked us to work on a proposal to create a specific identity for their sponsoring branch.
The aim of 'Duvel Sponsoring' is to increase Duvel's presence and visibility into new markets.
Duvel is developing its brand through indirect marketing channels in order to reach customers in a less cluttered communication environment.
The entire identity is based on the concept of rallying people together around a common passion.
The cross symbol, which is made out of four squares, supports Duvel's existing logo. We also developed a range of illustrations that depicts every activity sponsored by the brand.
Within this identity, every application can connect with one another, forming a community of messages that interact with each other, enabling the values and personality of the brand to spread out.