MADE is an Urban Trend Consultant. Driven by Art, Food, Fashion and Housing.
The mission of MADE is to raise the quality of living in Antwerp and bring the experience of the city to a higher level. They want to create a city where everyone feels at home and likes to come home.
They promote a vision that goes beyond real estate by considering its place and role within the life of the city in order to cultivate its soul and develop its ‘true’ potential.
MADE sells and rents residential and workplaces in Antwerp. Its advisory, executive and progressive role is of crucial importance. They inform, advice and inspire clients, partners, developers and investors about design, innovation and urban trends.
We wanted to create a visual identity that conveys the simple, proud and direct personality of MADE. To make something bold straightforward and timeless, just like their buildings.
The idea of MADE's identity starts with solid founding blocks / bricks that enables the development of their logotype, their visual language and their typeface (Solid Blurp). Resulting in a set of minimalistic yet bold and strong visual elements.
The 'Solid Blurp' Typeface, based on building blocks, is custom typeface especially designed for MADE. It acts as a display font that should mainly be used in large sizes!
The secondary display typeface (Bureau Eagle Bold) is a reference to the geometric sans serif font of the 30's. It ensure an impactful legibility whilst keeping an original feel.