A subtle balance between serious quality work and a fun and twisted approach.
Sector: Production & Filmmaking
Rococo is a Belgian production company based in Antwerp. Their directors and producers share a passion for intriguing stories and strong images.
When Rococo started as a small production company they envisaged to provide broad experiences to their clients. Their servies ranged from filmmaking to photography.
We created an identity system that could act with flexibility in order to translate their philosophy which is a subtle balance between serious quality work and a fun and twisted approach.
In order to translate their objective we created a system that combined both aspects of their visual identity.
The solid serif logotype supported by a rigid grid system and a 'black and white' color palette constitutes the core elements of the identity, as they stand for the professional and qualitative aspects of their company.
On the other hand, the use of particular colors and intriguing signatures which could be adapted according to the type of service being offered or client working with, aims to share Rococo's creative side of business.