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Clothes that fit easily in your wardrobe, becoming steadfast companions in your everyday life.

 

About

 

Client: Rue Blanche
Sector: Fashion
Country: Belgium

'Rue Blanche' is a Belgian clothing brand that has been appealing to women since 1987. Clothes - which are fun, luxurious yet minimalist - that fit in easily with their wardrobe, becoming steadfast companions in their everyday life.

 

Strategy

 

After more than 30 years of presence, 'Rue Blanche' was looking to review their identity in order to re-dynamise its image and communication. With the company's team we re-defined 'rue blanche's' strategy by clarifying the brand's philosophy, vision, values...

The aim of this exercise was to re-evaluate the current tools to set up clear a direction for the years to come. 

Identity

 

The current graphic style has been slightly improved and solidified with a tweaked logotype, a reviewed typography and a flexible colour use.
 

Implementations

 

· Strategy
· Identity
· Lookbook
· Poster
· Postcards
· Video
· E-Shop

Creative Team
Matthieu Regout

Collaborators
Website: Henry Vn Vyve


Brand Strategy + Visual Identity

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Rue Blanche
30th Anniversary

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Rue Blanche x K-Way
Raincoat

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Rue Blanche x Delbôve
Hand & Foot Care Cream

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Tote Bag
Anniversary Edition (recto-verso)

 

Lookbook
S/S 2017

 
 

Seasonal Posters

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Collection AW14

 
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Other Stuff

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