Client: Rue Blanche
'Rue Blanche' is a Belgian clothing brand that has been appealing to women since 1987. Clothes - which are fun, luxurious yet minimalist - that fit in easily with their wardrobe, becoming steadfast companions in their everyday life.
After more than 30 years of presence, 'Rue Blanche' was looking to review their identity in order to re-dynamise its image and communication. With the company's team we re-defined 'rue blanche's' strategy by clarifying the brand's philosophy, vision, values...
The aim of this exercise was to re-evaluate the current tools to set up clear a direction for the years to come.
The current graphic style has been slightly improved and solidified with a tweaked logotype, a reviewed typography and a flexible colour use.
Brand Strategy + Visual Identity
Rue Blanche x K-Way
Rue Blanche x Delbôve
Hand & Foot Care Cream
Anniversary Edition (recto-verso)