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A place that combines a unique indoor karting infrastructure with a cosy and welcoming ambiance.

 

About
 

Client: WIK
Sector: Indoor Karting
Country: Belgium

WIK is an indoor karting with a fun and unique track. It was inspired from real race tracks and is built on two floors with very tricky turns and elevations.

 

Strategy


Karting is the entry door of motorsport. The 'WIK' project is the opportunity to share that passion and allow everyone to experience the excitement of the motor racing in an inspiring environnement.

The idea is to created a place that combines a unique indoor karting infrastructure with a welcoming ambiance. To create a comfortable place where it feels good to eat and hang out. A subtle balance between high performance and cosy refinement. 

Identity


The challenge of this project was to develop an identity that conveys a performance racing spirit whilst staying refined and accessible.

Therefore we created a bold geometrical wordmark that refers to the visual heritage of motorsports and combined it with subtle colours (dark green / mint green). The 'WIK' logo also gave birth to 'Vroomi', a complete display font which helps affirm the identity across all marketing materials.     

Implementations


· Strategy
· Identity
· Stationary
· Poster
· Racing Cars / Karts Livery

Creative Team

 

Matthieu Regout
Tatiana Mai

 


Brand Strategy + Visual Identity

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WIK Typeface — Vroomi
More details here

 
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Skoda R5
Car Livery

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Kart

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Indoor Track

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Racing Gear

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Boucles de Spa 2016
Car Livery

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